Albania has exploded as a travel destination — visitor numbers exceeded 10 million in 2025, making it one of Europe’s fastest-growing tourism markets. The Albanian Riviera, Tirana’s vibrant cafe culture, UNESCO-listed Berat and Gjirokastër, and the wild Albanian Alps are drawing travellers who previously would have headed to Greece or Croatia — at a fraction of the cost.
But here’s the detail that catches most visitors off guard: Albania is NOT in the European Union. This means EU “Roam Like At Home” does not apply. Your EU mobile plan will charge you roaming fees in Albania just like it would in Turkey or Egypt. Many EU travellers arrive expecting free roaming and get a shock when roaming charges appear on their bill.
This guide covers Albania’s mobile networks, the EU roaming trap, coverage by destination (including the Albanian Alps where signal disappears entirely), why this matters for driving the Riviera, and why an eSIM is the smartest connectivity solution for Europe’s most underrated destination.
This is the single most important fact for travellers to understand, and no competitor covers it well enough.
Albania is an EU candidate country but not an EU member. This means:
Even if you have an “unlimited” EU mobile plan, it does NOT cover Albania. You need either:
An eSimy eSIM gives you a fixed data package at a known price — no surprise roaming charges, no passport registration for a local SIM, and instant activation when you land.
Many travellers visit Albania as part of a Balkans trip — combining it with Montenegro, North Macedonia, Kosovo, or Greece. An international eSIM that covers multiple countries is far more practical than buying a new SIM card at every border crossing. Check your plan’s country list to see if your neighbouring Balkan destinations are included.
Albania has three mobile operators.
Vodafone holds about 33% market share and provides excellent coverage across all major tourist destinations — Tirana, Durrës, Vlorë, the Albanian Riviera towns, Berat, Gjirokastër, and Shkodër. Urban 4G speeds are strong and Vodafone’s international roaming partnerships mean most eSIM providers route through Vodafone Albania, giving you reliable coverage everywhere tourists actually go.
One Albania is the country’s largest carrier with approximately 37% market share and the widest geographical coverage, including deeper reach into rural villages and mountain areas. However, for the destinations most tourists visit, Vodafone provides comparable coverage.
ALBtelecom holds about 15% market share with the most limited coverage of the three. Not recommended for tourists exploring beyond major cities.
Albania has 4G/LTE coverage in all major cities and most towns. 5G is not yet commercially available in Albania (as of early 2026). Real-world 4G speeds are 15-40 Mbps in cities and 5-15 Mbps in rural areas. Slower than Western European countries but sufficient for navigation, messaging, social media, and photo uploads. Video calling quality depends on location.
Coverage: Good on all networks. Skanderbeg Square, Blloku district, the Grand Park, the artificial lake area, and all tourist zones have reliable 4G coverage from all three carriers. Tirana’s cafes and restaurants generally have WiFi, but you’ll need mobile data for getting around — the city is expanding quickly and Google Maps is essential for navigation.
Coverage: Decent in towns, variable on coastal roads. Saranda, Ksamil (near the Greek border), and Himara have decent coverage from Vodafone and One Albania. The famous beaches — Gjipe, Dhërmi, Jalë — have varying signal depending on terrain. The winding coastal road (SH8) between Vlorë and Saranda has intermittent dead zones as it snakes through mountain tunnels and cliff sections. Vodafone provides reliable signal in the Riviera’s towns and main beach areas.
Pro tip: If you’re driving the Riviera road, download offline Google Maps. The road is narrow, winding, and has few signs — losing navigation mid-drive is stressful. Offline maps are your safety net in the mountain sections where signal drops.
Coverage: Good in the city. Berat’s old town, the castle, Mangalem and Gorica quarters, and the main commercial area all have decent coverage. The surrounding countryside and the road between Berat and Tirana maintain signal through most sections.
Coverage: Good in the city, variable in surroundings. Gjirokastër’s old town and castle area have coverage from Vodafone and One Albania. The road from Gjirokastër to the Greek border and to the Blue Eye Spring maintain mostly consistent signal.
Coverage: Extremely limited — plan for disconnection. This is Albania’s most dramatic landscape — and its most disconnected. Theth village has very limited or no mobile signal. The hiking trail from Theth to Valbona (the famous Peaks of the Balkans route) has no coverage for most of the 6-8 hour trek. Valbona village has slightly better signal than Theth but still inconsistent.
The road to Theth from Shkodër is a rough mountain road with no signal for much of the drive. If you’re hiking the Albanian Alps:
Coverage: Good in town, weaker at the lake. Shkodër city has reliable coverage. The road around Lake Shkodër toward Montenegro and the lakeside areas can have weaker signal. The Rozafa Castle has coverage with great views to match.
Coverage: Good. Albania’s second city and main beach resort has reliable coverage from all networks. The archaeological amphitheatre area and the beach promenade are well covered.
Coverage: Good in Vlorë, variable at Llogara. Vlorë city has strong coverage. Llogara Pass — the stunning mountain road connecting Vlorë to the Riviera — has intermittent coverage due to the altitude and terrain. Vodafone covers the pass but signal is intermittent at the highest points.
Coverage: Good in Korçë, basic in surroundings. Korçë (known for its cafes and brewery culture) has decent coverage. The surrounding areas, including the road to Voskopojë and the Prespa Lake area near the Greek/North Macedonian border, have more limited coverage.
Many tourists explore Albania by rental car, and GPS navigation is absolutely essential. Albanian roads range from modern highways (the A2 to Fier, the A3 to Kosovo) to terrifying mountain tracks (Theth road, parts of the Riviera). Street signs are inconsistent, road numbering can be confusing, and local driving style is adventurous.
Essential: Download offline Google Maps for all of Albania before starting your road trip. Even with a Vodafone-routed eSIM, mountain roads will have dead zones.
Tirana city break or quick Riviera visit? 1-3 GB with WiFi at your hotel/hostel. Albania’s accommodation generally offers WiFi.
Beach hopping from Saranda to Himara? 3-7 GB. The Riviera’s beach bars usually have WiFi but quality varies. Mobile data for navigation on the coastal roads is essential.
Full Albania road trip including the Alps? 5-10 GB. You’ll use more data for constant navigation. Much of the Alps won’t have signal anyway, so your data goes further. Check eSimy’s Albania plans for the best value.
If you’re combining Albania with Montenegro, Kosovo, or North Macedonia, choose an eSIM plan that covers multiple countries. This avoids buying new SIMs at every border. Check your plan’s country coverage before you travel.
Browse eSimy’s Albania eSIM plans and select your data package. Purchase from home — no Albanian SIM registration needed.
Scan the QR code to install. This does NOT start your data plan.
On iPhone: Settings → Cellular → Add eSIM → Scan QR Code
On Android: Settings → Network & Internet → SIMs → Add eSIM → Scan QR Code
When you land at Tirana International Airport (TIA), enable the eSIM data line. Connected instantly — navigate to your hotel without relying on airport WiFi or expensive roaming.
Keep your home SIM for calls and SMS. Set the eSIM as data. WhatsApp, Messenger, and all messaging apps work on your original number using the eSIM data — without triggering your home carrier’s Albanian roaming charges.
No. Albania is not an EU member, so “Roam Like At Home” does not apply. Your EU mobile plan will charge roaming fees in Albania — typically €2-10 per MB. Many EU travellers are caught off guard by this. An international eSIM gives you a fixed data price without roaming surprises.
Vodafone Albania provides excellent coverage across all major tourist destinations — Tirana, the Albanian Riviera towns, Berat, Gjirokastër, and Shkodër. Most international eSIM providers route through Vodafone, and its coverage reliably serves everywhere tourists actually visit. One Albania has slightly wider rural reach, but for standard tourist itineraries, Vodafone delivers strong performance.
Coverage in the Albanian Alps is extremely limited. Theth has very limited or no signal. The Theth-Valbona hiking trail has no coverage for most of the trek. Valbona has slightly better but still inconsistent signal. Download offline maps, save guesthouse details offline, and plan for genuine digital disconnection.
Towns like Saranda, Ksamil, and Himara have decent coverage. The coastal road (SH8) between Vlorë and Saranda has intermittent dead zones through mountain tunnels and cliff sections. Some beaches have signal, others don’t. Download offline maps before driving the Riviera.
For an average tourist using maps, messaging, social media, and restaurant searches, 3-5 GB per week is comfortable. Road trip travellers relying heavily on navigation should budget 5-7 GB. Much of the Alps and remote areas won’t have signal, so your data goes further than in well-connected countries.
No. International eSIMs don’t require registration in Albania. Local physical SIM purchases require passport registration, but eSIMs from international providers bypass this entirely.
No. As of early 2026, Albania does not have commercial 5G networks. 4G/LTE is available in cities and most towns with speeds of 15-40 Mbps. Rural areas may have 3G or no coverage. 4G speeds are sufficient for navigation, messaging, and social media.
It depends on your eSIM plan. Some international eSIM plans cover multiple Balkan countries (Albania, Montenegro, Kosovo, North Macedonia, Greece). Check your specific plan’s country list before crossing borders. If your plan only covers Albania, you’ll need to arrange separate coverage for other countries.
No. Uber and other international ride-hailing apps do not operate in Albania. Taxis are the main transport option — agree on a price before getting in, or ask your hotel to arrange transfers. In Tirana, some local apps exist, but most tourists use hotel-arranged taxis or walk.
Yes. Set your eSIM as the data line and keep your home SIM for calls and SMS. WhatsApp, Messenger, and all messaging apps work on your original number — using the eSIM data instead of your home carrier’s expensive Albanian roaming.
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